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Our Purpose

Feminist Apparel exists in order to assist you in having the difficult, yet necessary, conversations that we must be having in order to continue developing a more feminist future and society.

Our Beliefs


Our feminism is one in which intersectionality and inclusiveness meet. While we must be able to address the unique differences that set us apart and differentiate our lived experiences and how we are treated as we take up space in this world, we musn’t let those differences divide us to the point of not being able to collaborate, in dialogue and activism, in order to create the feminist future in which we are all due to benefit so immensely from.


Feminism has a number of different and, at times, contradictory definitions and connotations attached to it. For us, feminism is simply this... A movement that's working towards the equitable and just treatment of all human beings - socially, economically, judicially, and politically. One which, in turn, would allow all people to freely express themselves in whatever ways feel the most authentic to them, free of any preconceived stereotypes of how someone of their appearance, being, or background should act or think. We are all hurt in a society that pushes rigid norms, expectations and stereotypes upon us based on our appearance. A truly feminist future would allow us to be our truest selves, free from stigma and the threat of harm.


As a platform for dialogue within the feminist space, our products and our content serve two distinct purposes. For those that are new to these conversations, are just beginning their journeys as feminists, and are realizing that they themselves have been or are a part of the problem in either behavior or thought patterns, our website is here to help educate, but not to judge. We’re not here to guess at intent. We believe that if you’re on our site, you have an earnest interest in bettering yourself and leading a happier and healthier life, for yourself and for those around you, as you sit with these conversations, listen, and grow. We’re happy to be a resource for you in your journey. For those of you that are all too familiar with these conversations because, sadly, you find yourself on receiving end of varying forms of discrimination and abuse due to these social biases that feminism looks to address, our platform hopes to serve as a place of empowerment. One in which we can help you better own your story and your voice. There’s not much we can teach you that you don’t already know and have already lived. Instead, we hope that our website and our products may help you feel a greater sense of pride and ownership in your hard-earned voice and visibility.


While promoting free speech, Feminist Apparel is against hate speech in the service of sexism, racism, homophobia, transphobia, xenophobia and any other form of bigotry and discrimination. If that's too difficult for you to follow, we invite you to hit the (x) on this tab and exit our site. For those of you still with us, welcome. Let's, kindly and respectfully, have some difficult conversations.

Pick up a shirt, talk to your friends about it, and know that you’re doing an invaluable service by calling out discriminatory attitudes in your community. Together, we are creating a growing mainstream movement towards a more inclusive, representative, and just world.

If you have any questions that we haven't addressed here, please shoot us an email over at and we'll get back to you as soon as we can.

Thanks for stopping by and supporting our independent, feminist organization as we help in the fight to debunk the misconceptions surrounding feminism!

In Gratitude,



Our Commitment

Feminist Apparel is dedicated to Ethical Fashion, not Fast Fashion. Find out more about our sustainability commitment here! We also support important charities that are focused on ending gender disparity globally & donate 10% of all profits. Find out about our current charity focus & partner here.

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